House of Jamie Autumn Winter 23

Brand: House of Jamie
Role: Concept + Art Direction

The AW23 campaign invites kids/consumers to embrace their inner superheroes in a magical world of imagination. With a playful approach, we encourage children to explore their fantasies—becoming disco stars, spaceship commanders, vikings, and more. By combining festive fun with a classic twist, we create an immersive dress-up experience that inspires creativity and self-expression, setting the stage for the ultimate celebration.