Burker Watches

Brand: Burker Watches
Role: Art Direction + Design Lead

At Burker, I was responsible for shaping and leading the brand’s visual identity. My focus was on developing the visual elements that set Burker apart, from branding and marketing materials to photography and digital content. My role was to bring the brand to life visually, with style, quality, and functionality at the forefront.

Through strategic design choices, I helped position Burker as a brand that embodies both elegance and practicality. My work was centered around creating visual concepts that reflect Burker's craftsmanship and luxury, with a particular focus on the German market and customers who appreciate high-quality, timeless designs.

Developing a consistent and impactful visual language was key, ensuring that every element, from advertisements to social media posts, fully reflected the brand’s core values.